COVID 19 letter:

1.（首先介紹這位明星，可能是你的客戶之一；然后，你描述他們所面臨的問題；再然后揭示這位明星是如何成功的，當然是利用你的產品或服務。人們喜歡聽故事）

Hi [First Name],

In the latter half of [2020], the future was looking bleak for [star person/company].

With [cause of the problem/arch] [star] needed to [get results related to your product/service].

A tough task, considering [cause of the problem/arch] — and even tougher in today’s world with [problems industry is facing due to COVID-19]

So how did [star] win?

[Short sentence on the star’s triumph, related to your product/service].




2.（受新冠狀病毒疫情影響，能否保證交貨期就是你最大的優勢，如果你們工廠有這個優勢或者你們有充值的庫存，你一定要好好利用這個機會。）

[Your company] specializes in [product/service that helped star win], and I realize you might be facing similar challenges right now.

I’d love to help. I created a personalized template to help you [benefit]. Can I send it to you?




You can still buy [product] from China in 2020 without the effects of Coronavirus

Hey [name],

Greetings from China!

Because of the Coronavirus, the market here in China might be running out of [product], but I’m glad to tell you that [product] is in stock from us.

Please drop us a line if you plan to store enough [product] for 2020.

Thanks,

3. Hi [name],

As you know, the world is focusing on the Outbreak that happened in China, I’d like to let you know a few things:

1.The Outbreak happened in Wuhan City in China, and the most serious cities are only in Hubei Province, other provinces like Zhejian, Guanggong and Suzhou are not seriously affected.

2.The Outbreak can only be infected by human to human through the air with closed contact, NOT by goods to good.

3.China is now doing every possible means to make everything is under control, and I do believe that you will hear more good news soon.

4.The WHO (World Health Organization) announced that it is just a PHEIC (Public Health Emergency of International Concern) but not an “Affected Area”.

5.Please feel relax to do the business with us, and your trust and support will be the best confidence contribution to our battle. Your trust and effort will return you more in the future.

I really appreciate it.







4. （利用coronavirus/COVID-19/新冠肺炎的問候，幫助你在外貿開發信上打破僵局并且與潛在客戶建立良好的關系）

Hi [First Name],

I hope you and the [their company name] team are holding up well amidst the Coronavirus outbreak. We, like most others, are working from home and doing the best we can.

I noticed [insert link or mention site]. It’s clear that your business is making an impact on the [insert industry/market].

My name is [your name], I work at [your company], and we [one-pitch sentence]. We’d like to help you [benefit your company offers] by [offer — free trial, demo, discount, etc.]

If you’d like to talk — or need anything at all, just give me a shout.

[signature]







5.解決狀況：

（新冠肺炎疫情COVID-19取消訂單的回復郵件模板——訂單和原料已經安排下去不過還未開始生產，已經產生了成本）

Hi [name],

We totally understand your situation, and I hope everything goes well.

Regarding this order, all the material and components were already in place. Is it possible to HOLD the order instead of cancellation? And we could continue the business after the epidemic.

Take care,







6.解決狀況：

（疫情期間，延長交貨期）

Dear [name],

I am very sorry that the delivery date of your goods may be delayed.

For now, it’s the key time for China to make the Outbreak under control, and the whole China prolonged around 10 days of the Chinese New Year holiday, which means your goods would be delayed at least [15] days.

Our government is doing every possible means to control the Outbreak, as long as we could work together to help our country to pass this important period, then everything will be back to normal immediately.

At a special time like this, I really hope you can share your best understanding of it, and I really need your support, as well as our company and China. Your trust and effort will return you more in the future.

We really appreciate your support for all.

Best regards,
















報價后/發送開發信/打電話后沒有回應：

1.（一封透明和誠實和開發信跟進模板，其實很少有人期待來自銷售代表的開發信，但人們已經接受它作為職業生活的一部分。這個開發信模板承認了這一點，也正式由于它的透明和誠實，這樣的表述是有效的。）

Hi [Name],

I hate pushy salespeople, at the same time I’d hate to think I gave up on trying to help you when all you needed was one piece of helpful information I’d forgotten.

[more content]







2. （這是一封簡短但實用的跟進型外貿開發信模板。在開發信中再次提出了潛在客戶的痛點及解決方案，這是很明智和有用的。這個跟進型外貿開發信模板適用于前幾次的跟進。）

Hi [First Name],

[Your name]again. Just touching base from few weeks ago.

Would love to have a quick conversation to see if I could help you with your [give a solution to their problem].

Are you available [insert two times] for a quick 10 minute call?

Regards,




3.（ 一個相對比較直言不諱的外貿開發信序列，這是該外貿開發信序列4個模板中的第一個跟進開發信，另外3封也屬于跟進型開發信。這封郵件可以在第一封開發信發出后的第3天發送）




+How about that teaming up?

Hey [First Name],

Have you had a chance to think about my idea? Both our companies could benefit from this synergy. We could expand our customer bases and increase profit.

What do you say?

Let’s have a meeting and come up with some strategies. Here’s the link to my calendar, so feel free to make an appointment:

[calendar link]

Hope to hear from you soon,

+Persistence is my middle name




Hi [First Name],

I’m not ready to give up just yet because I believe that we could achieve some great things together.

Our call will take up only 15 minutes of your time, so let’s talk and see if we can work something out.

Here’s the link to my calendar, so find a time slot that suits you:

[calendar link]

Warm regards,

[signature]







+I respect your time. You should too.

Dear [First Name],

I just want to check how you’re doing and whether you had the time to take a look at our new [feature/features]. I know that must be super busy, and that’s exactly what [your product] can help you with! The whole idea behind the latest feature upgrade is to help business professionals like you work less and achieve more.

Here’s the link with all the details: [link to new features]

All the best,

[Your name]




+Do we need anything else?

{{First Name}},

As you know, we did everything previously agreed upon. This means that we:

1.say what you accomplished

2. say what you accomplished

3.say what you accomplished

Is there anything else that you need us to do before we move on to the next step this week?

Cheers,

[signature]







4.（在開發信跟進中利用value proposition來鼓勵客戶盡快回復你，簡明扼要地告訴客戶你所發的跟進開發信的目的，就是為了在某個方面幫助客戶獲得更多的好處，借此來鼓勵客戶盡快回復你。）

Hey [Name],

I’m reaching out because I have several ideas for [how the prospect can benefit from your products/services].

Would it be okay for me to reach out next week to share those ideas with you?

Regards,







5. （如果你是通過電話開始銷售活動，但你的潛在客戶卻沒有接聽，建議你發送上面這個跟進型外貿開發信。

據說這個跟進郵件在24小時內成功率超過80％。起原因在于它的簡短而切合實際。 如果在郵件中沒什么問收件人很復雜的問題，那就意味著潛在客戶可以快速且輕松地回復。通過發送電子郵件和提供你的電話號碼，他們可以選擇最適合他們的回復方法。

如果他們現在沒有時間與你聯系，這也沒問題，因為你已說明了再次聯系的時間，為將來的聯系做好了準備。




Sorry I missed you

Hi [Prospect],

Sorry I missed you on the phone today. I was calling because [explain your purpose].

My voicemail said I will try you again on [date and time] and you can always reach me before at [phone number].

Cheers,

[Salesperson]







6. （利用祈使句“先強硬后柔和”的跟進型外貿開發信）

Hi [name],

Drop me a note if you caught the email below [name]; I know you’re a busy man!

I’d love to talk a little bit more about [my company], yourself, and any ways in which we can be collaborating. A phone call / Skype would be a pleasure.

Hope you had an excellent weekend,







開發信經典公式：

1.（一封內容豐富的且適合群發的B2B外貿開發信模板）

Hi [name],

As I’ve gotten to know your company better, I’ve come to believe that our company aligns well with both your company’s immediate needs and ultimate goals.

We can offer [product or service] that will allow you to [solve specific problems they’re facing]. We use different tactics than our competitors, including [differentiators from other companies in your space].

We’ve consistently been recognized for our exceptional product quality and service, like [specific accomplishments you can reference]. We were able to help one of our customers [reference a specific, relevant customer story].

Given how well our [product or service] suits your needs, I think we could do some great work together.

[Engaging question to wrap things up]?







2. （一個在后新冠疫情時期（Post COVID-19）基于AIDA經典公式的外貿開發信模板，這是一個基于AIDA（Attention, Interest, Desire, Action）公式的外貿開發信模板，你可以在后新冠疫情時期（Post COVID-19）使用）

Hi [First Name],

If you’re like most [lead’s role], you know how hard it can be to [deal with the problem your company solves], especially when [relevant change in the industry since COVID-19].

Our [product/service] eliminates the stress and improves this by [one-sentence pitch]. Here’s what [customer ] has said about us:

[customer testimonial about the problem]

Would you like to also have [the benefit of your product]? If yes, will you email me the best time to give you a call next week?

Hope your team is staying healthy,

[Signature]







3. （問題/攪動/解決，經典PAS模式 Problem-Agitate-Solve，因為疼痛比快樂更有動力。 人們希望避免麻煩，問題和不必要的負擔。）

Hi [name]

When’s the last time you finished everything on your daily to-do list?

If you’re like most busy executives, you’re constantly struggling to stay on top of everything – let alone be the effective leader you need to be.

Our software helps motivated entrepreneurs like [Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell] save as much as ten hours per week that can be directed back at your top priorities.

I’d love to give you a personalized demo. When are you free next week?

Thanks,







社交媒體開發客戶：

1.（在圖片中一定要為每個潛在客戶提出一些真實的想法，這將幫助他們認真對待你，并考慮回復你。與其說”saw some LinkedIn post”，還不如直接放上你看到的確切的LinkedIn帖子的鏈接，這樣你的開發信會更加個性化，你會讓它不那么有銷售力。）

Hi [firstName],

Just saw one of [companyName]’s post on my LinkedIn thread and after digging a bit more into what you guys do, I came up with a few ideas

Since I find what you’re doing very innovative, I also did a brainstorming session with my team and we came up with a few things that could really help you boost your growth.

I also took some more notes about how to execute those ideas so if you’re free sometime next week I’d love to have a chat with you!

Have a lovely day!







2. （這就是你如何銷售產品的酷炫方式，就是把一個純粹的價值發送到潛在客戶的收件箱，然后你就可以走了）

Love your LinkedIn Post

Hello [firstName],

Was reading one of your recent LinkedIn posts about [topic], and I loved it I saw an opportunity for you to [describe your value proposition].

Check it below

Regards,




3.（潛在客戶公司如果有什么動靜，你可以使用這個外貿開發信）

Ideas for generating leads

Hey [first name],

I saw that you recently posted a question on LinkedIn about how to generate new leads for your company.

How, if at all, would you like to improve your strategy? I’ve found that [solution] has been successful for others. I would love to set up some time to chat about this solution if it strikes your interest.

Best,




4. （如何利用分享有價值的資源來開啟你和潛在客戶對話）

Thought you might like this article

Hi [name],

Your latest article on [subject] got me thinking.

I found this article on [article title] that may be beneficial to you and your team. Here’s the link to check it out – [link]

Hope you find it helpful.

Regards,







介紹產品、公司、自己：

1.（一封適用于群發的介紹工廠和產品實力的開發信模板）

Hi {name},

Please allow me to get straight to the point. If you are in the [ABC] industry, I want to pitch you with the following benefits which are something you shouldn’t miss in [2020]:

?Competitive price because we produce our own raw material since [1995] in a [40,000] square meters factory.

?One-Stop customized product and any requirement can be met for both OEM and ODM.

?Trusted by [100+] customers in the US (Company A, Company B and Company C) and Europe (Company D, Company E and Company F) with [1,000 tons yearly output from 20 machine lines].

Please find out more about what you can benefit from us by visiting [your website], and let’s keep







2.（推廣新品類/新產品的開發信模板）

It’s here! The [product name]

Hi [Name]

I hope you’re having a wonderful day!

I am emailing you today to let you know we have opened doors to our [product name].

It helps you [describe the problem and solution].

To learn more about what it does, click here…[Link]

Make sure you buy it before [mention either a time frame or a number of sales].

Here is a testimonial from a recent customer [add a review from a customer].

If you have any questions about the product, please respond to this email or use the live chat on the product page. Our staff is waiting to respond to you.

Thank you,







3.（一封回復率不錯的外貿開發信模板，表達了對潛在客戶企業的了解，告訴對方這不是一篇爛掉街的群發信。）

Hi [name],

I know that your company is good at [the furniture industry] in [the US market] and has been established for five years.

Our new [product name] in the attachment is very suitable for your [XYZ-123 series] products. In addition, we have [our own professional designers to meet any of your requirements].

Let’s schedule a quick 10 minutes phone call so I can share the idea with you. What date/time works best for you next week?







4.（如何在郵件中告訴潛在客戶你是如何找到他/她的聯系方式，并且以此作為切入點進行開發）

Hey [Contact Name],

I hope this email finds you well! I wanted to reach out because [explain how you got their contact information and how you relate to them: talked to a colleague, saw your company online, etc.].

[Your Company] has a new product that will help (your team at) [Company Name]. [One sentence pitch of benefits].

I know that [our product] will be able to help [Company Name] [insert high level benefit].

Are you available for a quick call [time options]?




5.（一封供大家參考的英國人寫的開發信，自然簡潔、恰到好處，沒有一個復雜或者高級的單詞，也沒有難以理解的句型和語法。）

Dear [name],

Please allow me to introduce myself. My Name is [XXX] and I manage the sales department here at [XXX] company.

Thank you for taking the time to review our products. Are there any in particular that you are interested in?

Attached is our latest brochure and price list. I would recommend you take a look at [XXX] and [XXX], both are very unique and in high demand.

Any feedback you can give would be greatly appreciated. Let me know if you require samples.

Many thanks,




約見客戶：

1.（如果你剛好要去潛在客戶的城市，你可以這樣寫郵件去約見面機會）

while I’m in the neighborhood

Hey [first name],

I’m here in [city name] this week for [reason for traveling].

I know you must be busy, but I’ve always admired your work in [describe role] and appreciated all you had to say when [mention last time you spoke]. Since then, I’ve made some developments of my own in this arena.

If you’re around and open to meeting up, I’m flexible to whenever works for your schedule.

Best,

2.（告訴客戶你將到訪他的城市，希望可以請他喝杯咖啡并安排一個見面）

While I'm in the neighborhood...

Hi [first name],

I’m here in [City Name] this week — I’ve missed being out in [City or State Name]!

I know you must be busy, but I’ve always admired your work in your role and appreciated all you had to say when [mention last time you spoke]. Since then, I’ve made some developments of my own in this arena and I’d love to share them with you over coffee.

If you’re around, I’m flexible to work with your schedule while I’m in town.







開發信分手郵件：

1.（一封優雅地離開的開發信跟進模板）

Perhaps the timing just isn’t right

{{Name}},

I wanted to reach out to you one last time regarding [value proposition].

If I don’t hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again.

If I can be of assistance, you can always reply to the message and I’ll be more than happy to help you.

Goodbye for now.




2.（你發出了報價但尚未收到訂單或回復，可以采用這個外貿開發信模板，通常最好等待至少一到兩周的時間來發送此開發信，以確保你的潛在客戶有足夠的時間來完成他們的內部審核或討論。）

Should I close out your file?

Hey [name],

I know you’re busy, but I just wanted to make sure you knew that we’re ready to help you with [pain point previously discussed].

If you’ve already decided to go in another direction, I totally get it. If you let me know, I’ll be sure to close your file and stop bothering you.

If you’re just too busy right now, which let’s face it, we all are from time to time, let me know that too, and I’ll just make a note to follow up in a few months when things settle down.

If you have any questions about the proposal I provided, or if there’s anything else I can do, you got it—let me know.

I look forward to hearing from you,




3.（你自己都可能不相信外貿開發信居然可以在新年這個時候寫的這么有創意，對于那些一直沒有回復你外貿開發信的潛在客戶，你可以頑皮地讓你自己重新回到買家的視線中，利用這樣一個有創意的方式，在新年這個時機中，你和對方都不會太尷尬）

It's been a while

Hi [prospect name],

We don’t talk anymore, like we used to … But it’s a new year, and I’m ready to try one last time.

When we last spoke, we discussed [pain] and how [product] could help [drive X results]. Are you still interested in continuing that discussion? If not, please let me know so I can stop playing this song.

Best,

4.（用一句妙語來結束外貿開發信的對話，這個分手跟進外貿開發信模板非常簡潔，但因為采用了一個有趣的方式來表達，不僅給潛在客戶留足了余地，也給自己留了退路）

Re: [Client company name] + [your company]

Hi [FirstName],

Any interest here or is it time for me to hang up the towel?

Regards,







節日銷售：

1.（春節放假催客戶下單的_開發信模板，催客戶下單的思路不是直接問客戶啥時能下單，可以轉換成如果你在什么時候下單，我們可以提前做完，交貨給你，讓你在圣誕節或者別的節日促銷中獲得更大利益?；蛘哒f我們生產周期要多久，你現在下單，就能立刻安排，優先安排你的訂單生產。還有技巧就是告訴客戶，原材料馬上要漲價了或者已經漲價了，如果他在規定時間下單，我們還是按照原價給他做。）

Hi [name],

Our factory will take a long Chinese New Year holiday from [January 25th to February 12th].

Usually, our production circle is 40 days, so orders confirmed by [15th Dec 2020] can be shipped before the holiday.

Could you please check your inventory and back up full cargo in time？

Thanks for your great support as always!







2. （一封節假日提供折扣或優惠的外貿開發信模板，每年的這個時候，許多潛在客戶都比較放松，不那么拘謹，你利用這一點，在適當的時候發送一封輕松的開發信郵件。換句話說，如果他們在年底前成交，那么現在是提供折扣的時候了）

Hey [Prospect name],

We’ve all gotten gifts we wish had never been placed on this earth. But this gift I have for you? It’s not one of ’em.

If you buy anytime between now and December 31, I can offer you [insert discount]. As simple as that!

If you’re interested in learning more, give me a call or schedule some time on my calendar.

Happy Holidays,







3.（利用表情符號讓你的圣誕節銷售郵件脫穎而出，雖然假日季節將充滿銷售機會，但你可以肯定你的公司不會是唯一一個爭奪客戶注意力的公司。這時你可以通過在郵件主題行中增加emojis來突出你的郵件。）

Not that gift or this one

Hey [Lead name],

I know your inbox is flooded with gift emails and discounts, and you can’t wait for that tree lighting ceremony. But solving [insert biggest problem that your product or service solves] could actually be your biggest gift this year since it’s going to [insert biggest benefit and quantify it (going to save you $X,XXX from your marketing budget)].

If you’re ready to get that free consultation call scheduled, just book a slot on my calendar.

Happy Holidays,







問題處理：

1.（由于海運費暴漲讓客戶接受延期出貨的郵件模板）

Hi [first name]

We totally understand the serious situation, freight charge increase & container shortage, at the moment. And it might be difficult for both of us to proceed.

To be candid with you, we keep doing everything we can to fix the bad issues for you. And we suggest you delaying the shipping date to avoid the crazy price during this peak season, even if the mass production was already completed.

Kindly note your goods will be stored carefully in our warehouse, without any storage cost. So you could request the delivery whenever the time is better for you. We’re standing by 24/7.

I hope this email finds you well and hope this updated information takes away your worry or depression.

Good luck, to both of us.




2.（當客戶要求你打折時的回復郵件模板，逃避潛在客戶的問題會讓你看起來更關心自己的利益而不是客戶的利益。相反，你可以勇敢地面對他們，并解釋為什么把這個討論推遲到以后以及為什么這樣做對雙方都有利）

Hello [Prospect name],

I appreciate your question. Before we talk about discounting, I’d love to find out a little more about the pain points and priorities of [prospect company] — to ensure I can make the best recommendation on how we can help.

I think we should set up a 30-minute call this week. Would you like to book a time on my calendar that’s convenient for you? [Insert calendar link here]

Best,




3. （當客戶要求你打折時的回復郵件模板，建議不要直接對那些要求打折的人說 No，因為很有可能他們真的有一個很合理的理由，這一切都歸結于價值交換。例如：買方可能正在處理季節性預算或短期現金赤字，在這些情況下可以考慮打折，但要確保你要求得到一些回報。）

Hello [Prospect name],

I appreciate you asking about discounted pricing. Can I ask why you’re seeking a discount? I’d love to learn a little more about your budget and understand if I can explain the value of our solution further.

I’d be happy to jump on a quick call today or tomorrow, what date/time is best for you?

Regards,







4.（當客戶要求你打折時的回復郵件模板（三），這個郵件是一個例子而不是一個可以直接套用過的模板，但你可以使用這個郵件中的表述。一旦買家清晰地看到你的產品從長遠來看會給他們省錢，他們很可能會打退堂鼓或者放軟要求）

Hello [Prospect name],

Your current product requires repairs and maintenance work approximately 10 times per year, which accounts for $3,300 in service and labor fees. You also paid $670 for new parts.

Our data shows these machines tend to break down twice as often after their third year in use, so next year you should expect to spend at least $7,000 for the same costs.

In addition, your productivity is seriously impacted each time it’s not in use — costing you roughly $2,000 this year and an estimated $4,000 next year. Our product will save you upwards of $11,000 in just one year.

Does that justify the price I quoted you?

Thanks,







漲價：

1.（宣布漲價的外貿郵件模板，）

Dear [Recipient],

First of all, allow me to thank you for being such a loyal and consistent customer to [name of company] over the years. Your satisfaction is very important to us, and we hope we have been successful in providing you with excellent customer service and products.

I never like having to write this letter, but it’s unfortunately sometimes necessary. Due to [reasons for the price increase], we are going to be raising our prices on [type of product(s)]. The increase will be from [amount] to [amount], and will take effect beginning [date].

This price increase is minimal, and something we must do in order to continue to provide you with the quality you’ve come to expect. If you have any questions or concerns please don’t hesitate to contact me immediately.

Thank you,




2.（宣布漲價的外貿郵件模板）

Price Changes – [July 2020]

Dear [name]

I’m writing to let you know that our prices will be increasing by [3%] with effect from [1st April, 2020]. For you, this will mean an increase from [$800pcm to $824pcm] starting with your April invoice.

As you know, we value your business and have enjoyed working with you and achieved some great results along the way. Like any business though, our own operating costs do increase over time.

To maintain the level of service you’re accustomed to, this modest increase is necessary, so we wanted to communicate this to you in good time. We’re confident that our prices remain competitive within our sector for the quality of the products/services that we provide and as always, we’re focused on the results we provide to clients.

Thanks again for your business, and please contact me if you have any questions about your new prices.

Yours Sincerely