Dear

We get your name and email address from XXX Exhibition that you are in the market for （your product）. We would like to introduce our company and products, hope that we may build business cooperation in the future.

We are factory specializing in the manufacture and export of(your product). We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website http://www.???.com which includes our company profiles, history and something latest designs.

Should any of these items be of interest to you, please let us know, We will be happy to give you details.

As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.

Best regards,
XXX






外貿英語往來信件，包括傳真，電郵，信函等，是當今國際貿易交流中的主要載體，其主要目的就是為了傳遞商務信息。因此合格的英語往來信件必須是以簡潔的語言、明晰的結構來表述完整的內容，同時，最好還要可以體現出成熟的業務思維。

一筆定單的開始往往始于出口商主動向潛在客戶發信建立業務關系，而這個建立關系的開發函的內容，個人認為可以包括如下內容：



第一： 說明客戶信息來源，即如何取得對方的資料。

作為貿易商，個人SOHO者，可以通過駐外使館商務參贊處、商會、商務辦事處、銀行、第三家公司的介紹，或者在企業名錄、各種傳媒廣告、網絡上尋得客戶資料；也可以在交易會、展覽會上結識；甚至是在進行市場調查時獲悉。

因此我們可以如下方式來表明客戶信息的來源：

1） We learned from the Commercial Counselor's Office of our Embassy in your country that you are interested in Chinese handicraft.

2） Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.

3） We have obtained your name and address from the Internet.

4） Our market survey showed that you are the largest importer of cases and bags in Egypt.

當然還有很多的英文表達方式，我就不一一列出來了，反正大家只要知道就行。



第二： 言明去函目的

一般來說，我們給客戶寫信，總是以開發業務，建立市場，拓寬產品銷路為目的。所以我們可以有如下的表達方式：

1） In order to expand our products into South America, we are writing to you to seek cooperate possibilities.

2） We are writing to you to establish long-term trade relations with you.

3） We wish to express our desire to enter into business relationship with you.


第三：本公司概述

我這里所說的本公司介紹，包括對公司性質、業務范圍、宗旨等基本情況的介紹，以及對公司某些相對優勢的介紹，比如：經驗豐富、供貨渠道穩定、有廣泛的銷售網等。我們可以用英文如下表達：

1） We are a leading company with many years' experience in machinery export business.

2） We enjoy a good reputation internationally in the circle of textile.

3） We have our principle as "Clients' needs come first".

4） A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.

5） Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.


[1] [2]