外貿10年，總結了不少模板，現在走上了創業路線，為紀念我多年的外貿生涯，先分享我之前總結的郵件模板，希望大家不要見笑，如果大家有更好的模板，也可以分享一起欣賞。

01

開發篇

開發篇1，針對新客戶開發：

個人看法：

1、簡短，客戶一目了然，不回耽誤客戶時間閱讀。

2、主題New Supplier吸引。

3、價格吸引，不管是真的還是假的，客戶可能會聯系。

4、免費樣品和目錄吸引。一般客戶對免費樣品和目錄會感興趣的，發給對的人，基本上會回復。

主題Re: New Supplier Offer for XXX From XXXXX/ Name+Date

Dear XXX

We manufacture XXX products. I believe our price will be cheaper at least 10% than your current supplier for the same quality products.

Free samples and E-catalog will be provided if needed.

Email me or just call me directly to talk more. Thank you!

Best Regards

XXXXXX

開發篇2，針對聯系過的老客戶開發：

個人看法：

1、簡短，可能感興趣的產品加粗顯示，不回耽誤客戶時間閱讀。

2、主題New Offer吸引，

3、免費樣品吸引

4、新價格吸引（自己隨便改改價格）

Subject：Re: New Offer for XXX From XXXXX/ Name+Date

Dear XXX,

Long time no your news. How are you doing these days? Hope everything goes quite well with you.

Is there any inquiry about cloths, Gloves, Wrist/heel straps, Mat, Sticky mat, Chair, Tapes and some other Products ? We would like to send you free samples for most of our products. Kindly please contact us if you are interested in them.

By the way, The price for some of products you inquiried was updated. Please email me back if you need to know the new price.

Thanks in advance and have a nice day !

Best RegardsXXXXXX

不同的客戶用不同的開發信，這兩個是我用的最平凡的，也是最有效的。

02

報價篇

報價篇1， 標準郵件報價(針對第一次報價客戶)：

個人看法：

1、標題，多次提到公司名和自己的名字，讓客戶記住你，這一點在后期郵件跟進中會起到非常大作用

2、 第一段再次提到公司名和自己的名字，并且Manufacture 后面即使不是你們生產的，也可以這樣寫，因為客戶希望你是manufacturer.

3、正文報價簡潔，明了，價格可以加粗，很多外面人，包括一些老外貿業務員經常在報價中忘記報運費條款和付款條款，如果這個沒有寫，客戶會再次郵件問你，這樣就加長了談判時間。

4、最后有一個勾引，就是樣品勾引，記住，每一份封郵件給客戶，一定要有一個問句或者選擇句，這樣可以牽著客戶的鼻子走。而不是讓客戶牽著你的鼻子走。

Subject: Offer+Product Name from +Company Name/ Your Name+Date

Dear XXX

Thanks very much for your inquiry and interesting in our products. This's XXX,sales manager from XXXXX, manufacturer of XXX and some other products in China. Here in following is our best offer based on EX-W Terms.

1) Item: Cleanroom Mat

此處插入產品圖片

2) Size: Width 1.0m*Length 10m*T2mm

3) Unit Price: USD86.3/Roll based on EX-W

4) Lead time: 2-3 weeks5) Payment Terms: T/T in advance

6) Packing: Standard Export Packing （或者寫具體的產品包裝）

By the way XXX（客戶名字）, Do you need samples to test ? Our samples are available for free of charge for your evaluation. Your positive early reply will be highly appreciated and thanks in advance.

Best Regards

XXXXXXFrom XXX

報價篇2， 快速報價(針對新客戶)：

個人看法：

1、標題，提到公司名和自己的名字，讓客戶記住你，這一點在后期郵件跟進中會起到非常大作用

2、第一段再次提到自己的名字和公司名字，讓客戶記住你

3、正文報價簡潔，條款齊全。

4、第三段中呼喚客戶的名字，讓客戶感覺到親切，提到樣品，直接從報價提到樣品。

Subject：Re: Offer gloves From XXXXX Manufacturer/NAME+DATE

Dear XXX

Thanks very much for your inquiry and interesting in our products. This's xxx from XXXXX.We are a leading manufacturer of xxx in china.

With quantity of 10,000pcs of .Our best price is USD0.69/pairs,EX-W Terms,Lead time of 1-2 weeks.

By the way,XXX,Our samples are available for free of charge for your evaluation if you like.Awaiting for your feedback and thanks in advance.

Best Regards

XXXX

03

跟進篇

郵件跟進篇1：

個人看法：簡單跟進，問題在于這份郵件什么時候發， 我一般是報價后客戶上班1-2小時后跟進。如果沒有回復，我會再次郵件跟進一下。

如果客戶還沒有回復，我會電話跟進。即使你口語不好，或者客戶說的你聽不懂，你只要清楚的介紹：This is XXX speaking from XXX company. Could you please check your email and give me a reply?

Subject:Re: Follow up Offer gloves From XXXXX Manufacturer

Dear

This is xxx,sales xxx from XXXXX,manufacture of xxx. We appreciated your enquiry about xxx via Alibaba dated on xxxx.

I am writing to ask if you have received my quotation? Now I am sending it again as below. Hope you could spare your time to check if the price is workable for you. Awaiting for your feedback and thanks in advance.

Best Regards

XXXXX

郵件跟進篇2：

Subject:Ref 2nd-Follow up Offer gloves From XXXXX Manufacturer

Dear XXX,How are you doing today ? Hope everything goes quite well with you.

I am sorry to disturb you but I'd like to have your idea about our offer for xxx products quoted as below email on Jun.th 26th. We can serve you well after knowing your comments,right? Hope there would be good cooperation between our two companies.

Your prompt feedback will be highly appreciated.

郵件跟進篇3：

Subject:Re:3rd-Follow up Offer gloves From XXXXX Manufacturer

Dear XXX.

Is there any updated news from you about the Gloves we quoted on Jun.th 26th. Your early feedback will be greatly appreciated.

By the way, XXX, Any new inquiry about xxxx, Kindly pls feel free to contact us.Thanks!

這個郵件，大家細細體會，承擔的關鍵在于跟進，不斷的跟進，一份訂單下來一般需要7-11次跟進報價。所有親們對不同的產品，不同的客戶在跟進上面要下功夫。報價后，如果沒有回復，沒有電話，跟進信一定要頻繁。還可以用不同的郵箱去跟進。

郵件跟進篇4：

Subject: Samples available for gloves from XXX+Name.

Dear XXX,

This's XXX from XXXXX, manufacturer of Glvoes .

Have you spared your time to check our offer below? Your prompt feedback about our offer will be highly appreciated including price,MOQ,Lead time,Payment terms.

By the way xxx, Our samples can be available for free of charge for your evaluation if you like. Awaiting for your feedback and thank you inadvance.

郵件跟進篇5：

Subject：rofessional suppler for Gloves.

Dear XXX.

For so many days no response from you,now I am writing to remind you about our offer for gloves dated on July.25th. We would like to work out a better price for you after feedback by you. Any of your comments by return will be much appreciated

It will be our big pleasure if we have the opportunity to be on service of you in near future. Looking forward to your early reply.

郵件跟進篇6：

Subject:Re: Gloves Manufacturer XXXXX.

Dear XXX

Long time no news from you,How's everything going these day?

I am writing to ask if the Glvoes project still open? Kindly pls keep us posted about that .Thanks.

By the way XXX, any new enquiry,Pls do not hesitate and feel free to contact us.Awaiting for your feedback and thank you in advance.

以上模板是我認為比較好用的，分享給你們。

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