1. 保持簡(jiǎn)短：估計(jì)有 70% 的電子郵件是在移動(dòng)設(shè)備上閱讀的，因此請(qǐng)保持簡(jiǎn)短并快速切入主題。

2. 時(shí)間很重要： 在白天的正確時(shí)間發(fā)送，不要在周末或下班后發(fā)送。在發(fā)送后續(xù)電子郵件之前等待兩到三天（除非需要盡快回復(fù)）。

3. 個(gè)性化：雖然電子郵件后續(xù)模板（例如下面提供的模板）是一個(gè)很好的起點(diǎn)，但應(yīng)該個(gè)性化的電子郵件以建立更牢固的聯(lián)系。

4. 包括時(shí)間安排：如果需要回復(fù)，請(qǐng)明確說(shuō)明日期和時(shí)間。如果向客戶索取信息，請(qǐng)準(zhǔn)確告訴他們需要什么以及何時(shí)需要。不要忘記告訴他們將如何處理這些數(shù)據(jù)。

5. 著眼于未來(lái)：不回復(fù)無(wú)需解釋；關(guān)注未來(lái)的關(guān)系。

1）提出建議后郵件跟進(jìn)

Subject line: Following up on my proposal

Dear R,

I am following up on the proposal that I sent to you on 12 September.

If you have any questions about the proposal or discuss any aspects of it, please get in touch. I can provide any additional detail or supporting information that can support you in making a decision

Please feel free to contact me to arrange a meeting. I'm looking forward to working with you in the future.

Yours sincerely,

Lena

2）提出報(bào)價(jià)后郵件跟進(jìn)

Subject line: Following up on quotation (reference)

Dear R,

I am following up on the quotation that I sent to you on 12 September.

If you have any questions about the quotation and payment schedule or would like to discuss any aspect of the proposal, please feel free to contact me at any point

I await your reply.

Yours sincerely,

Lena

3）付款后跟進(jìn)

Subject line: Unpaid invoice (reference number)

Dear R,

I am contacting you about the invoice (insert details) I sent to you on 12 September. The invoice is currently overdue for payment.

Please can you advise me when we can expect to receive payment? If you are experiencing problems with paying this invoice, please get in touch with me immediately.

I await your reply.

Yours sincerely,
Lena

4）沒(méi)收到客戶反應(yīng)，需要進(jìn)一步推進(jìn)

Subject line: Information required

Dear R,

I am contacting you to follow up on an email I sent on 12 September.

I'm unable to make any progress until I receive your reply. If there's likely to be a delay in providing me with the information I need, do let me know, and I can make alternative arrangements.

Yours sincerely,
Lena

5）跟進(jìn)有意向客戶

Subject line: Just checking in…

Dear R,

I am contacting you to follow up on an email I sent on 12 September.

I know you're busy at the moment, but I feel that working together could benefit us both. You'll find all the information you need about us in the last email. After you've checked it out, you can contact me here to set up a call or a meeting.

If you have any questions at all, feel free to contact me at any point.

Yours sincerely,
Lena

6）開(kāi)會(huì)后跟進(jìn) Subject line: Meeting follow-up

Dear R,

I'm contacting you to share my contact details after our meeting.

It was great to meet you and learn more about you and your organization. I'm looking forward to working together in the future.

If you have any questions about my role or organization, feel free to contact me at any point.

Yours sincerely,
Lena

7）老客戶跟進(jìn)

Subject line: Catching up

Dear R,

I'm currently contacting old clients and customers that we haven't spoken to in a while.

We enjoyed working with you and your organization. We are interested in learning if there are any current or planned projects we may be suitable for?

I would welcome the opportunity to chat with you. On a call or in a meeting, I can share some exciting new developments in our business that may benefit you.

You can contact me here to set up a call or a meeting. I'm looking forward to chatting with you.

Yours sincerely,

Lena