序

第2版前言

第1版前言

Unit 1Fundamentals of Writing English Business Letters

英文商務信函寫作的基本

知識1

Unit 2Establishing Business Relations

建立業務關系22

Unit 3Status Enquiries

資信調查36

Unit 4Enquiries and Replies

詢盤及回復52

Unit 5Quotation and Offer

報價和發盤68

Unit 6Counteroffer and Acceptance

還盤和接受83

Unit 7Sales Promotion

銷售促銷97

Unit 8Orders and Their Fulfillment

訂單及其履行111

Unit 9Letter of Credit

信用證127

Unit 10Other Terms of Payment

其他支付方式143

Unit 11Packing

包裝159

Unit 12Insurance

保險175

Unit 13Shipment

裝運192

Unit 14Claim and Settlement

索賠與理賠209

Unit 15Modes of Trade

貿易方式231

Unit 16Memo，Fax and Email

備忘錄、傳真與電子

郵件249

Appendix

Appendix AUseful Phrases and

Expressions

實用短語264

Appendix BAbbreviations Commonly

Used in International

Trade

國際貿易中常用縮

略詞282

Appendix CWriting Correctly

正確寫作295

Appendix DKeys to Exercises

參考答案311

Bibliography 參考文獻334Ⅷ